Listen... Closely

I'm sitting here watching a little 'Smallville' and the opening scene quickly reminded me of the new evolution of advertising.

If you've TIVO'd or DVR'd Smallville, go back to the opening scene where Chloe & Jimmy Olson sit in Makeout Point and chat about old times, you'll hear a Camry commercial clearly talking specs about the new hybrid just under $26k.

Funny. Very funny.

So, the next time you cozy in to watch your favorite show, listen... listen closely for the interruption that isn't so usual, you might see or hear something familiar.