Keeping Mum

If there is something we strive to convey on SAVANTBlog, and that is to keep control of one's brand. Yes, it's true, your customers own your brand, but it's your company's job to maintain an identity that helps your customer talk about you -favorably.

So, at what point do you keep quiet?

Rabbis are screaming over a porn flick created entirely in Israel (but made by a US production company) not because of the subject of film (porn) and not the title (Assraelis) but because of the misuse of the actual Kosher stamp of approval on the DVD cover.

We would have never known about the movie but because the KOF-K attorneys decided to make a fuss, brought more noterity to the film than ever thought possible. On the flip side, if you're a company trying to keep it in the black, take a strong icon and put it on your porn DVD cover.

How about "Just Do It?"

Assraelis